Tuesday

Terms of the proper designation : 1-2-1 / at the top of mental perception

Today's world of advertising ... Commercials bombard us from every side and direction.According to statistics, the average number of TV ads viewed by people in the eighteen years of age (140000) Declaration!

The Internet today is no different at all for that.

Web sites offering various forms of advertising, and other sites that sponsor the declared sites, and so on ...
Wherever they moved in the network would run into a great deal of commercial advertising, which has exacerbated our problem, we consumers, and what got us in a dilemma after a loss. The choice of someone to buy what you want has become very difficult.

But this is also exacerbated the problem of the advertisers themselves, not only consumers, but caught in the most confused, and the complexities of business critical.

How?

This has led most of the flood advertising commercial sites on the Internet to make unremitting efforts to add new features, and more facilities and services more attractive by the day to their products and services to woo the consumer. Has become a process of persuading the consumer commodity, a complex process, and tomorrow, like a spoiled raced everyone to win the affection while standing is not indifferent to what was going on and does not have enough time to see so many products and services, publications and marketing are pouring into it daily e-mail and where a curfew on the Web

What a dilemma ...!
How can a solution?

How can the midst of this feverish race to attract consumer quietly by the hand and lead him to the store?

"Elias Verdi" (Ellias Verdi), who was President of the National Council for the retail trade in the United States of America, formulated a new concept can be expressed by the term "at the top of understanding the mental" (top-of-mind awareness), as one of the key elements importantable to attract the consumer in light of intense competition.

Applied to a translation of this term on the Internet, is the ability to create a state of conscience of others to make your domain name sticks in the mind, the flashes as soon as they highlight the need to purchase a commodity located in Your major. This is the goal.

In other words ...

As long as the vast majority of people lack the time to surf the web and getting to go shopping through them, they shall, as soon as they need to purchase a commodity, will go to, or are looking for a site that flashes his name first in their minds, at that very moment. They go immediately to the site closest to a name in their minds, especially in the midst of those flyers diverse heaped on them day and night, and struggling to attract their attention.

Create that state of mind in the hearts of others begins to choose a domain name, but due to a larger role in this task. Here, the importance of avoiding those names is not expressive, and that can not be flashing in the mind of one of them days.

Choosing a good domain name sticks in the mind is not so easy, but requires a lot of deliberation and reflection before resorting to the adoption of the first name comes to mind is absurd.Simplicity, and the implication, and the short name, all essential elements contribute to strengthening the capacity of name on the adhesion. But there is another element on the side of power and effectiveness is ...
Rhyme.

Rhyme is enjoying the hearing, makes the ability to remember names more easily ...

For this, being on training of students in institutes of advertising marketing the use of rhyme words and music to refresh the memory of the reader and increase their ability to remember vocabulary ad text. Allowing delights of music broadcast by the rhyme, which helps the depth of vocabulary in memory easily and gives the text more credibility, according to Dr.) Matthew Glun Mac (Dr. Matthew McGlone, a professor of psychology.

According to his research, he found Professor "Mac Glun" The ability to remember the phrase "birds of Friends" for example, greater than the ability to remember the phrase "old friendships last for a long time." Add to that, as the Professor, that people often link between the aesthetic rhythm and music emanating from their hand, and the credibility of the text on the other.

Is it a coincidence that most hold in trust in memory of the stories are those stories that Almsdjap was told by our grandmothers when we were young?

That is in principle ...

But you will certainly not choose the name of your site in Arabic and Latin characters as long as they characters used in the formulation of domain names on the Internet. This means that the application of the terms of the label where the name short and simple and contain the required meaning and contain the rhyme, will take place on the vocabulary, such as Latin (SmartStart) (PayDay) (TalkyWalky) (Dash2Cash).

Of course, difficult to implement all those conditions together to optimize because you will often find that all the labels that won the admiration is reserved since thousands of names being registered daily on the internet. So I think you will have to sacrifice some conditions in order to maintain others.But on the whole, the closer of the conditions of the label as the correct name was capable of keeping and remembering, and thus the most influential.

There is a similar type of the labels, close to the rhyme and what is Balsdja, but it also has a strong capacity to attach to memory.

See the following names, do you see as a common denominator?

Saran Wrap (Saran-Wrap), Coke (Coka-Cola), Willy Wonka (Willy Wonka), Jl. Any. Joe (GIJoe), Barbie (Barbie), hamburger Hellbr (Hamburger Helper), Crespi and Services Gadgest (Crispy Crunch) , Block Buster (Block Buster) ...

Perhaps you feel that the fine line which links them to each other, but you could not distinguish accurately!

Well ...

Seems to be repeating characters in a coherent and harmonious within words, giving also a rhythm musical fun and powerful effect, and makes the word much easier, and speeds up the process is retrieved from memory. This is the only common denominator between those words is not subject to any rule.

In general, rule or no rule, music or without music, make the name of your domain name magnetized strong adhesion memory and stationed in ...
Summit mental perception.